We’re great at making things look pretty, but so what? That’s not what you need. You need to communicate something to someone. Whatever you’re trying to sell, you need to ensure that what you’re saying has a clear message and an impact on that client, that prospect or whoever else cares to listen.
Whether you’re using a video, a document, an image, or you’re own words, you need to communicate what you actually do, emphasis on “actually”. You’re clients don’t care what you do, they care how you’re going to solve their problems.
As we’ve said, if you want something that looks nice, we can do that, but if you want to have a real impact, then we need to uncover what you’re clients really need, because if it’s good for your clients, it’s good for your business.