A suite of marketing videos
What was the brief?
Manything approached us to produce 5 videos to help them promote and demonstrate their software product to a range of different customer types, to be housed both on their website and within the app they’ve built.
- Promotional Video: A broad overall proposition covering Manything for smart phones, tablets and CCTV cameras
- Promotional Video: A video looking specifically at the functionality of smart phones and tablets.
- Promotional Video: A video explaining the benefits of using Manything with a customer’s existing CCTV cameras.
- Tutorial Video: A straightforward video showing users how to sync the app with existing CCTV cameras.
- Animation Video: A video that explains a reseller programme aimed at CCTV installers.
How did we approach the project?
For the three promotional videos Manything were keen for them to be fun, light-hearted and showcase specific scenarios in which the app would come into play to help viewers understand how to use it.
Our approach began by brainstorming what interesting scenarios the cameras might capture in users everyday lives. Then, drawing from this list, we developed and wrote three comedic scripts, aiming to find scenarios that could work across all three promotional videos and their individual focus to make help stretch the budget further and reduce the amount of filming days required.
Our main challenge was working out how to get a large amount of technical information clearly through in a fun and engaging way. We let the product drive the narrative in the more complex videos, using the scenarios to clearly demonstrate the app’s security capabilities whilst also showing the fun side of the product. We also developed a character-led story to demonstrate what a day in the life of a Manything customer might look like.
Once the scripts, storyboards and our 23 scenarios were approved we went straight into pre production: casting actors (including one very adorable dog actor), extras, props, voice-over artists and finding the 25 necessary film locations. The full process, from our first script proposals, pre-production, four shoot days capturing 42 scenes, post-production and an animation, through to the delivery of all five videos took roughly seven weeks.
For the tutorial video we decided on a very straightforward guided approach to make the directions as clear as possible. We recorded a instructional voiceover and filmed close ups of each section to visualise how to setup the product with existing CCTV cameras.
For the animation we wanted to paint a picture for the reselling installers of how easy it is for them to implement Manything into the conversations they already have with their customers, and how it could benefit their businesses financially.
We developed a few different design concepts for the animation before settling on a hand-drawn illustration style.
We developed a voiceover script that was both fun and informative and developed a storyboard to show how the animation will work with the script. To keep to the illustration style we created a wide variety of the designs from scratch, but also draw on top of existing photographs and video clips to add an extra visual aesthetic to the animation.