Nord Anglia Education
Video Production and Graphic Design
What was the brief?
Nord Anglia approached us to create a series of short form content for a joint marketing campaign with one of their partners. The content consisted both video deliverables and graphics and needed to be created from existing assets (photos and video clips) and be suitable for use across a range of digital platforms including Facebook, Instagram Stories, Google Banner Ads and more.
How did we approach the project?
We started the project by defining a detailed list of the deliverables required, paying close attention to the unique dimensions and requirements for each platform. Facebook required square formats, whilst Instagram Stories needed everything in portrait mode.
From here we split the project between our video and design teams. Both teams worked closely together to ensure a clear consistent style across all of the content. We delivered a variety of styles and options for the client to choose from at first, before then perfecting the final content from the chosen style.
Overall we delivered 16 individual videos and 10 individual graphics.