How to create content from a talk or presentation to help you reach more people

If you’re lucky enough to be invited to speak at an event, a seminar, or run a workshop, then you’re onto a good thing. Being able to tell a captive audience about yourself, your products and services, and share your knowledge and expertise is a fantastic opportunity to further your brand and get more attention.

However, most people will spend hours, if not days creating, writing and perfecting their talk; the information, the slides and practising the delivery of the presentation. And yet you’re actually only speaking to a finite number of people.

Let’s say there’s 30 people in the room. That’s 30 people you have the opportunity to speak to. However that’s also the maximum number of people who get to learn from you and get to know you. We then have to ask ourselves, if we’re putting all of this effort into delivering this great talk and only sharing it with 30 people, is that having enough of an impact on others and is worth it for our business?

What if we could share the content with more people, have more impact and attract more attention to ourselves?

Talks, seminars, keynotes and workshops are a great opportunity to create video content very quickly and very easily. You’ve already created the content, the meat of what you’re actually talking about, you’ve mapped out the content, the structure of your talk, made slides, filming simply allows you to capture this in a new format.

So, if you decided to film your next talk, what do you actually do with the content to make it a worthwhile activity?

I’ve always believed that putting a talk out in its entirety is something worth doing, certainly putting it on your website or on YouTube so you can send the link to people can’t hurt. Most people probably won’t watch it if it’s too long, but there’s no harm in it.

However, what you can do is take that 30, 45, 60, 90 minute long video, and break it up into shorter, bitesize chunks that you can share across social media. If you want to do more speaking professionally then you could send these short clips to event organisers to show them what you’re like in front of an audience.

The second thing you can do is turn your talk into a podcast or audio recording. Now depending on your business plans you could do one of two things here. Either, use the audio and sell the recording on your website, you could also do this with your long form video if you wanted to, or setup a podcast. I’d suggest only setting up a podcast if you plan on doing more episodes, if not it won’t get the attention or lift you need it to have in order to be a valuable piece of content.

Next, use any Q&A sections to curate answers to commonly asked questions that you can email out to future leads and prospects to help them understand more about you and how you work, and empower them to make the right decision for their business. These could be written up into some kind of PDF document you send out, it could be copy you put on a custom webpage, or you could pull these sections out as short video clips.

And finally pull screenshots from the video, run them through a basic image editing app like Canva and add text and other graphics to create quote cards and other images for social media.

One other thing you could do if you’re inclined to do so, is to take the information you put into your presentation or transcribe the videos, whichever is easier. And go through and slightly reword and alter it to create blog posts. It’s a bit long winded and you’ll need the motivation to do so, but if you want to write more blogs and articles and don’t know what to write about, it’s a really good place to start.

So there’s actually a lot of ways you can repurpose your talk, seminar, presentation, workshop and really maximise your time investment. And regardless of whether you do this or not, being able to speak to a room of 30 people is 100% worthwhile, but if you want to make it go further and achieve more, then hopefully this has given you some insight into how you can do it.

James Quayle