Copywriting

Before we even think about writing, we first want to fully understand you and your business. We’ve never seen ourselves as a service provider, but rather as your partner, an extension of your marketing and an integral part of your success. We want to understand your business and your customers inside and out, to uncover what you really care about and what value you can bring to your customers.

Every business as a unique tone of voice and we want to ensure we understand how you like to communicate. If you’re going to entrust us with your business and your brand, then we want to ensure that our copy is indistinguishable from yours.

Saying we write sounds too simplistic and too easy. For us, you are the expert and any thoughts should be your own, shared in your won voice, in a way that you can be proud of. For most projects, we’ll conduct in-depth interviews with you around the specific topics we’re writing about, to uncover you’re own thoughts and feelings, to be used as a starting point for the rest of the copy.

Once we’ve completed these interviews our copywriters will then begin the writing process, often working closely with our graphic design team to put together s first draft and that allows you to visualise how your words will come to life and work in partnership with the rest of the content.