3 ways to repurpose your videos to create more content
Video marketing should always be seen as one part of a larger marketing strategy. As social media continues to evolve and audience attention span continues to plummet, video content is becoming ever more popular as a means of media consumption. It’s ability to entertain, inform, emote and build trusted relationships with our audiences is incredibly powerful, but it needs to work in conjunction with other efforts and other types of content to help us communicate with more and more people in a much greater way.
Beyond any other type of content it is one medium that lends itself really well to be being redeveloped and repurposed into other types of content very quickly and very easily. Informative videos, video blogs (vlogs), conferences, Q&As and behind the scenes videos are great examples of video content that can very easily be broken up and repurposed. Why? Because at their core they are not selling anything, but rather they are providing information, insight or entertainment, their purpose is to build brand awareness and engage a community.
So if you have a video sitting around that you want to do more with, here’s 3 ways you could repurpose it to reach more people across more platforms.
A great starting point is blogging. A lot of videos lend themselves really well to blog posts and other written forms. Simply take one of your short videos, transcribe what is being said, adapt the language and grammar so it’s fits the new medium, and there you go…done. This blog post can then be posted onto your business’ website.
Now, this isn’t necessary great for SEO, if you want to enhance it for this than you’ll need to do your research around what keywords you’ll want to use and adapt the wording according, but it is a very time efficient way of repurposing your videos into a written form and another way in which your audience and clients can consume your content. We all like to consume our content differently, so by offering it up in as many forms as possible makes it really easy for our audiences to consume it…we’re reducing friction and the need for decision making which makes it all the more appealing.
#2 QUOTE CARDS
Secondly, picking out key quotes and phrases that are of particular insight and value and turning them into visual quote cards or images is a great way to really distill your messages and key points into easily digestible pieces of content that can be used across social media. These type of graphics go down really well right now on LinkedIn and Instagram.
Now this kind of content is a little more time consuming to create and does require a little bit of graphic design ingenuity. However you don’t necessarily need a graphic designer to create this type of content – there are a number of free apps available such as Canva and Wordswag that are ideal for this. They both allow you to choose a simple background for your images and a font style that suits your brand, which can then be exported into social friendly images.
#3 LINKEDIN ARTICLES
And finally, if you’re particularly prevalent on LinkedIn (if you sell B2B you should be), you might consider turning your videos into LinkedIn articles. Now this is no different to blogging, the process is exactly the same; transcribe and slightly alter the copy, however the LinkedIn algorithm doesn’t like to you posting your blog posts direct from your website, it wants people to stay on its platform, so posting LinkedIn articles is an easy way to share your blog posts on the platform without being penalised and losing potential engagement.
You can also use these articles to link back to the original blog post on your website and potentially drive more traffic to it from LinkedIn. There’s also an argument for only sharing a portion of the blog on LinkedIn so as to avoid the duplication of content that Google frowns upon, however whether that’s true or not, and I’m not 100% sure, there is value I think in only sharing a portion of the post so that you can encourage people to read the rest and send them to your website, from which they can then explore your business further.
So there you have it, 3 simple ways you can repurpose your online videos and create a multitude of marketing assets for your business. Now there are of course a plethora of other ways you can repurposing your video content, but from experience these 3 are the easiest places to start.