6 ways to make your mobile phone videos look more professional
When creating video content for social media, your mobile phone is the quickest and easiest way to record that footage. If you’re simply trying to share your expertise and advice, you don’t necessarily need to use big, high end, expensive video cameras – unless you want to much higher level of production value.
When you’re finished recording your video on your mobile phone, you can then upload it straight to social media without having to to anything else. Now there’s nothing wrong with posting the video straight out of your phone with no editing, lots of people do it, including our own team, but if you want to make your content look a little bit more professional and give it slightly higher level of production value, there are a number of things that you can do.
All social media videos autoplay inside of the platform, and start playing without sound. We consume social media content in many different ways and sometimes people don’t want to listen or don’t have the ability to listen – for example if you’re on a train and don’t have any headphones with you, you’re not likely to play a video with the sound blaring out for everyone to hear. By adding subtitles to your video you make it easier for people consume by making the consumption flexible and providing them with the ability to still able to understand and take in what you’re discussing, without having to turn the sound on.
There are a number of pieces of software that will help you to create subtitles, some requiring more manually fiddling with than others. If you’re comfortable editing in Adobe Premiere Pro then you can use the captioning feature and create the subtitles by hand, alternatively you can use a website called Rev.com and create a .SRT file and then import it into Premiere Pro. For those who are new to editing or don’t want to have to manually manipulate the video you can use a website called Zubtitles which will subtitle the video for you and add them in.
#2 LETTERBOX STYLE
You will have all seen this style even if you’re not familiar with the term. A letterbox style video is a square format video, with the video clip in the middle of the square, a large title at the top, sometimes with emojis and other fun graphics, and then usually subtitles or a logo at the bottom. The key to success with letter-boxing is to use the top title as the first point of focus, using the right copy, font and additional bits and pieces to not only grab someone’s attention instantly, but also set the scene for what the video is about. You’ll see a lot of people using questions, or short statements to achieve this. Imagine seeing “Get 100 clients in 100 days. 100% guaranteed”, whether you believe it or not, it would certainly grab your attention.
With so much video content being posted on social media everyday, this is a sure fire way to stand out in a newsfeed. It also makes it very easy to brand the video to your businesses colours. For example, our branding is yellow, black and white. By creating yellow letterbox areas at the top and bottom of our video, then add black and white titles and subtitles, it makes the video feel much more Warpline, which in time will become more recognisable and people see our content more and more online.
#3 INTEGRATING OTHER FOOTAGE
Depending on what you’re discussing in the video, it might aid people’s understanding or the visual experience to add in additional video footage. This might be footage you already have, for example clips of your team at work, clips from client testimonials, clips from events etc. Alternatively you could look at including some stock footage that compliments your topic.
By adding in additional footage you’re able to explain and discuss things in more detail with visual aids that may assist in simplifying the information so that everyone understands, it also provides a break for the audience from looking at the same image for a few minutes.
Video graphics come in many guises and can be very complex or very simple. Adding basic text graphics, charts, graphs and other images can improve a videos effectiveness and engagement. A great starting place for graphics is to use simple animation text elements to bring up keywords, phrases and stats that supplement what you’re saying. These not only make the video that much more visually engaging and break up the singular image of you talking, but it can also make it easier for the viewer to take in and understand the information.
To take the graphics up a notch, you can then look at adding in charts, graphs, slides and images to further enhance the video. These can be added in as full screen graphics that remove you from the video at that moment, or they can be placed and positioned alongside you to further supplement whatever you’re discussing. If you’re feeling adventurous you can look at adding transitions and animation elements to these graphics and have them coming in and disappearing in an interesting way.
Not all videos need music, and at times music can actually detract from the information being discussed. However when done right, music can help move a video forward, add emotion and enhance the viewing experience. When adding music it’s important to find something that compliments the video, rather than adding a piece of music for the sake of it. Music can also be overpowering if it’s too loud, so when adding it in, even if you want it to make a big impact, it’s important to make sure it doesn’t drown out the audio of whoever is talking.
There are know specific settings you need to aim for and ultimately it all comes down to personal preference. Once you’ve found a piece of music you like it’s best to just experiment with the levels and find a common ground where the music achieves what you want, whilst still keeping the other audio audible.
#6 ADD A LOGO AT THE END
You don’t want to put your logo at the beginning of a video, you only have a few seconds to grab someones attention on social media so your logo doesn’t add anything there. If you’ve been doing this thus far, please stop. However having a logo at the end is a nice way to round out the video and brand it for the viewer. Now there are a number of ways you can display your logo at the end of the video.
The most simplistic way is to simply add in the logo as a separate clip so that the logo just appears when the video has finished.
The next way is to fade in the logo. This is slightly more dynamic and visually engaging and will make people take more notice of your logo.
The other way is to have an animated version of your logo made to add some extra visual flare to end on. As with fading in your logo, this will make people take more notice of the logo and your brand.