We all look at social media as a means of distribution for our content, which, it is, at least some of the time. The rest of the time social media is, well, social. It’s about connecting with others and enriching one another lives by talking and sharing our insights about the world. But how do you actually start an authentic conversation on Twitter, on Instagram, on Facebook?
We all know content marketing is important for the growth of our businesses. We all know we need to be producing more videos, more blogs, more podcasts, more newsletters. We’re all vying for attention, attention that spans YouTube, Facebook, Soundcloud, LinkedIn, Email, and the rest of the internet.
Being nosey, curious and snoopy aren’t recognised as some of the best character traits of people, but they are something we can all admit are inherently human. This, from a content marketing perspective, is a great thing! Behind the scenes, unpolished, spur-of-the-moment copy is quicker, easier and cheaper to produce than expensive, fully scripted, tailored pieces.
LinkedIn native video. It took them long enough, but we finally have a native video option on the platform! So what does “native” mean? Simply put, it is a video that plays within the LinkedIn newsfeed without the need to send people to another website such as YouTube or Vimeo to view it.